Google Launches New Pay-Per-Action System

Google Launches New Pay-Per-Action System  

Google have (finally) launched a pay-per-action advertising system. Instead of paying when someone clicks on your ad with AdWords for example, you only pay when someone performs a specific task that you choose – such as signing up for your newsletter, making an order, downloading a whitepaper, etc. Here’s the official description from Google’s pay-per-action site Pay-per-action ads complement your current campaigns by providing a new pricing model that extends your reach and allows you to pay only when a defined action is completed on your site. This beta feature is currently available to AdWords advertisers in the
United States on a limited basis as part of our beta test.
  From the pay-per-action FAQ

I do hope that this new adWord advertising option will open up to the world ,pay only you see result .


One Response

  1. still need to look how good the advertiser is. credibility is so important nowadays. people seems to refrain themselves from trying new things on the first encounter when it requires money. so publisher might decrease their income potential if they choose this type of advertising over adsense.

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